52 Artists 52 Actions
Studio Ongarato partnered with dynamic Artspace initiative, 52 ARTISTS 52 ACTIONS, an ambitious, year-long project which ran from January 2018 to January 2019. The project engaged 52 artists and collectives to stage actions in unique, physical locations throughout the Asia-Pacific region and share them with global audiences on Instagram and online.
An action could be anything and everything that artists use to communicate and build awareness around important concerns locally and globally. The artists had total freedom in what issues they chose to address and what they decided to create for their action.
In our role as brand custodians, we designed the 52 ARTISTS 52 ACTIONS identity and website, exploring how art and design can act as platforms for social change. The identity was designed as a continuous stream, reflecting the consumption of content, a subversion of broadcast conventions. Using modular and utilitarian language, the pragmatism conveys the urgency of actions within familiar social tools.
A book detailing the project and designed by Studio Ongarato will be published in late 2019.