SOCIETY
A new Melbourne dining institution with an homage to the past
Dining Room by Russell & George
Noir watercolour illustrations by Gill Button imbue a sense of intrigue, an expression of the dark side of the city and a feminine counterpoint to the restrained and masculine palette.
Lounge by Russell & George. Photography by Tom Blachford
The Collins Street address of the city's first couture boutique is now home to Society. The terrace pays tribute to the landmark and high society figurehead Lillian Wightman, with a playful script in the spirit of the 1923 signage and a warmer palette to complement the different environment and experience.
Terrace by Russell & George. Photography by Sean Fennessey
From the entrance, visitors are greeted at ground level by dimensional lettering inlaid to stone, while above illuminated vertical projecting signs herald the location at Collins Street.
Society is a fine dining destination comprising diverse tiers of experience at the historic east end of Melbourne’s CBD. Studio Ongarato was engaged to create the name and visual identity and signage for the restaurant, which includes a dining room, brasserie, terrace and lounge bar.
Inspired by the context and history of the site at 80 Collins Street, the resulting brand captures the character of the city and neighbouring fashion boutiques of past and present, with an enduring logotype and monochromatic palette. Craft, detail and texture provide nuance throughout, balancing charm and drama, while complementing the theatre of the cuisine. Through the narrative and brand sensibilities, Society is positioned as a modern and quintessentially Melbourne dining address.
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Project Scope
Brand identity
Packaging
Wayfinding & Signage
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Project Collaborators
Artwork by Gill Button
Photography by Lauren Bamford
Architecture & Interior Design by Russell & George
Signage Photography by Peter Bennetts