Society is a fine dining destination comprising diverse tiers of experience at the historic east end of Melbourne’s CBD. Studio Ongarato was engaged to create the name and visual identity and signage for the restaurant, which includes a dining room, brasserie, terrace and lounge bar.
Inspired by the context and history of the site at 80 Collins Street, the resulting brand captures the character of the city and neighbouring fashion boutiques of past and present, with an enduring logotype and monochromatic palette. Craft, detail and texture provide nuance throughout, balancing charm and drama, while complementing the theatre of the cuisine. Through the narrative and brand sensibilities, Society is positioned as a modern and quintessentially Melbourne dining address.
Wayfinding & Signage
Artwork by Gill Button
Photography by Lauren Bamford
Architecture & Interior Design by Russell & George
Signage Photography by Peter Bennetts