A new Melbourne dining institution with an homage to the past

Dining Room by Russell & George

Noir watercolour illustrations by Gill Button imbue a sense of intrigue, an expression of the dark side of the city and a feminine counterpoint to the restrained and masculine palette.

Lounge by Russell & George. Photography by Tom Blachford

The Collins Street address of the city's first couture boutique is now home to Society. The terrace pays tribute to the landmark and high society figurehead Lillian Wightman, with a playful script in the spirit of the 1923 signage and a warmer palette to complement the different environment and experience.

Terrace by Russell & George. Photography by Sean Fennessey

From the entrance, visitors are greeted at ground level by dimensional lettering inlaid to stone, while above illuminated vertical projecting signs herald the location at Collins Street.

Society is a fine dining destination comprising diverse tiers of experience at the historic east end of Melbourne’s CBD. Studio Ongarato was engaged to create the name and visual identity and signage for the restaurant, which includes a dining room, brasserie, terrace and lounge bar.

Inspired by the context and history of the site at 80 Collins Street, the resulting brand captures the character of the city and neighbouring fashion boutiques of past and present, with an enduring logotype and monochromatic palette. Craft, detail and texture provide nuance throughout, balancing charm and drama, while complementing the theatre of the cuisine. Through the narrative and brand sensibilities, Society is positioned as a modern and quintessentially Melbourne dining address.

  • Project Scope

    Brand identity


    Wayfinding & Signage

  • Project Collaborators

    Artwork by Gill Button

    Photography by Lauren Bamford

    Architecture & Interior Design by Russell & George

    Signage Photography by Peter Bennetts