QT Sydney was the third of the QT Hotels and Resorts to open its doors in Australia.
Briefed to develop a unique identity and visual language, our approach integrated the broader site narratives of both the historic Gowings and The State Theatre Buildings to seamlessly connect with the hotel branding and visual language. The result was a fusion of notions and juxtapositions of the past with the present – the eclectic mix of department store wares and service with exhibitionism and voyeurism combined with the idea of theatre, spectacle and silver screen glamour.
Read more about the QT Melbourne
Read more about the QT Perth