16.02.2023News
Pidapipó Laboratorio: an experimental and industrial new experience
![](https://studioongarato.com.au/wp-content/uploads/2023/02/20221212_SO_559_web-2500x2000.jpg)
The cult Melbourne gelato brand’s new headquarters and experimentation space melds tradition and innovation to create the ultimate Italian dessert experience.
Pidapipó began as a pop-up in Carlton in 2013 with a small kitchen visible from the street creating distinctive flavours with natural ingredients.
Nearly a decade later, the new Pidapipó Laboratorio flagship in Fitzroy stays true to the company’s ethos of artisanal products, experimentation and transparency, through a layout that brings the back-of-house to the front-of-house.
Long-time collaborators Studio Ongarato were engaged to work on the Laboratorio, the gelato company’s largest and most unique venture yet, which includes a dedicated chocolate room, a pasticceria and a gelateria.
![](https://studioongarato.com.au/wp-content/uploads/2023/02/20221212_SO604_web.jpg)
Taking inspiration from the brand’s authentic foundations and next evolution, Pidapipó Laboratorio is created to embody the experimental and industrial new experience. A minimal, signature palette is employed for signage and graphic elements that complement the stripped-back interiors by Dion Hall. The experimental atmosphere is echoed in animated LED menu signage, updated with interchangeable content and changing flavours.
![](https://studioongarato.com.au/wp-content/uploads/2023/02/20221212_SO602_web.jpg)
![](https://studioongarato.com.au/wp-content/uploads/2023/02/20221212_SO603_web-scaled.jpg)
Referencing factory and production line vernacular, Pidapipó Laboratorio is seen enmasse, repeated as a pattern in packaging and environmental graphics, with individual product labels personalised by the artisan makers.
![](https://studioongarato.com.au/wp-content/uploads/2023/02/20221212_SO_255_web-scaled.jpg)
![](https://studioongarato.com.au/wp-content/uploads/2023/02/20221212_SO_231_2_web-scaled.jpg)
![](https://studioongarato.com.au/wp-content/uploads/2023/02/20221212_SO_217_web-scaled.jpg)
Uniting the different brand experiences is a timeless and playful new icon, expressing the pure joy of sharing gelato.
![](https://studioongarato.com.au/wp-content/uploads/2023/02/20221212_SO_252_web-1.jpg)
![](https://studioongarato.com.au/wp-content/uploads/2023/02/20221212_SO_571_web-scaled.jpg)
Collaborators
Interior Architecture: Dion Hall
Uniform: Perks and Mini
Photographer: Sean Fennessy