171 COLLINS STREET

Sophisticated Wayfinding and Signage design realised through old-world craft stone masonry to consolidate the status, tradition and positioning of the top end of Collins Street.

Deep-etched integration of identity into architectural fabric.

Elevator lobby directory totem.

An inlaid identity at the threshold references historic Collins St addresses.

Wayfinding elements in the foyer become sculptural insertions.

Wayfinding elements in the foyer become sculptural insertions.

Elevator lobby directory totem.

An inlaid identity at the threshold references historic Collins St addresses.

Wayfinding elements in the foyer become sculptural insertions.

Wayfinding elements in the foyer become sculptural insertions.

Signage and Wayfinding Design
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The vast, strong and singular interiors of this premier Melbourne address demanded a wayfinding and signage system that converged seamlessly with the refined Bates Smart-designed architectural details. The 171 Collins St building is a celebration of luxury and prestige, timelessness, elegance and subtleties. Using the old-world craft of stone masonry consolidated its status, tradition and positioning at the top end of Collins Street. Integrating signage into the floor and walls of the heroic atrium space ensured minimal interruption of the architecture and material detailing.

  • Project Scope

    Wayfinding Analysis

    Signage Design

  • Project Collaborators

    Architects: Bates Smart

    Photographer: Peter Clarke

LOULOU Brand Identity & Signage
LOULOU Brand Identity & Signage