“Taxonomy of Design is a recently launched digital compendium of Aesop’s signature stores which pays tribute to the creative processes, materials and features that distinguish Aesop spaces, and to the designers and architects with whom the brand collaborates. Intended not only to document the creation of Aesop stores, this archive also celebrates a unique approach to retail architecture and design that is respectful of community, culture and history.”
The Aesop Taxonomy of Design online digital repository celebrates the brand’s design journey through each of their unique and immersive stores around the world. Realised as a digital compendium, the site layers a dissection of Aesop’s design philosophy through the categorisation and classification of the brand’s elemental parts. In addition to revealing the signature stores, it pays tribute to the creative processes, materials and features that distinguish each space. The ultimate brand encyclopaedia, the site encourages users to navigate their own journey, exploring the individual elements to which they are drawn.